Even though there are claims that email marketing is obsolete and old-fashion, many businesses use email marketing to reach out their customers and clients and improve their conversion and sale. This is because the positive result of those who use email marketing as their internet marketing is undeniably proven effective. Here are some factors why you should consider using it in your business.
1. Economical
The fund for business in promotions and ads can be limited but if you have a long list of email addresses of your clients and customers, then you can make use of the economical way of reaching and doing your follow-up with email marketing. There are email marketing software that is free and some are available at a very low-price per month so there is no excuse why a business cannot seek out the help of email-marketing especially if it has too many necessary features that you can use in your promotions.
2. Easy To Use
Anyone can craft a message for their customers and distribute it, but if you have a long list of contact then that tedious to send a message all at once or to specific groups. With the use of email marketing software like GetResponse and MailChimp this can all be done and even beginners and newbie does not have a problem using it. It also provides customer support and video guide where you can be educated about the software’s features.
3. Customized Messaging
When was the last time you receive a cold email? Does it make rapture to you, as a customer? The point is, everyone love personalized message and with templates, it is easier to create a professional design for specific populations of subscribers. From there, a business can get the assurance that the email they sent were being opened and the receiving end will get interested in reading it since it is what he/she needs.
4. Established Loyalty And Build Strong Relationship
Most customers buy and do transactions only with the trusted site. When you were able to build trust and loyalty by providing them a good content then the possible result is a strong relationship with your customers. Eventually, that means an increase in your sales performance each year since your list of emails will grow as time goes by.
5. Measured Result And Tracking Ability
When the business will send to the email address that is not working anymore, eventually, you will able to see that it does not work. The same goes for unclicked, unopened emails that you see. Now, that is so much help because you will be able to see what works and what doesn’t work in your promotional actions then it be easy for you to make an improvement.
6. Can Be Use Even On Mobile
People use a phone when they do Facebook or Twitter. They also use the phone when they read and send emails. The thing is, the email marketing software allows the email to be read in these devices and to top it all, you can reach a global audience for your campaign even they used their phone to view your email!
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