Email marketing means we are able to send bulk email messages to our specific list of contact. This is done to promote new products and make our past customers and soon-to-be customers aware of our promotional campaigns. The high positive results of email marketing had made it more reliable internet marketing strategy and taking about effective email marketing we have some few list of tricks and tips that might be helpful for you.
1. Adhering to the CAN-SPAM Law
It stands for Controlling the Assault of Non-Solicited Pornography and Marketing. This is the law which was enacted during 2003 and still effective today that gives rightful freedom to the receiver of the email message to opt the subscriptions which also punishes the violators. This means that if you are to engage in email marketing then you must include the unsubscribe link to every commercial email you send to your customers to avoid penalties and complaints.
2. Make a Follow-Up
You need to send email messages as fast as possible for new subscribers because as pulse survey results, these are the times when your customers would like to hear fast updates from your website or services. To meet such expectations and avoid disappointment, you must automate response using the email marketing software so that you can be sure that the customer knows you truly serious about your campaigns and promotions.
3. Send A More Personalized And Customized Email
Sending your customers with emails from the company has less rate of getting open, thus, in short, it is not being read. To prevent that, make sure you have a real person sender’s email address under that you can use in sending an email and the receiver will not be skeptical to open your message.
4. Make Your Message Informative And Short
Being informative, concise and short helps to get action and response from your customers because if you write too long message chances are they do not really read the content if it is as boring too. Make sure it is worth their time!
5. Avoid Mistakes By Seeing The Preview Text First
No one wants that after all the crafting effort and time; you will just throw all chances to make a sale due to some mistakes. Double check your email message first before you hit the send button.
6. Email Message Must Have A Call-Action
What is the use of the quality and enticing content if you do not have a call-action button inside your email message? A call-action could mean an included link where one can click and it will direct to other sites which perhaps allows the viewer to check more of your products, services or promotions.
7. Include Alt On Images
Are you sending email promotions with images? Then that is fine, but make sure to include alt text on the image otherwise the receiver may not see it. Majority of email blocks pictures and images by automatic default but if you will put alt text on it, it will pass that features.
8. Include Link To The Photos
If you think sending email messages with image works for you then perhaps you need to include your link on it for the higher chances to get viewed. This is because an effective promotion using email marketing does not solely depend on the content but also how you designed and customized your emails.
Considering that you had done reading all these tips and yet, you believed that the given list fall short, then please feel free to comment it down here so we can add it on the list to help more business and individuals in their email marketing campaigns.
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